Why I created Pure shave
Jeanette Rodriguez

Jeanette Rodriguez

Why I created Pure Shave Scrub for Shark Tank!

One day, while watching my all-time favorite show “Shark Tank” with my daughter Mariah, she stopped to ask, “Mommy, when you were a little girl, what did you want to be when you grew up?” I quickly answered, “An Entrepreneur!”

She then responded, “Well, it’s just that sometimes I want to be a doctor, but other times I want to be a dancer, and sometimes I want to be a veterinarian, but other times I want to be a painter. What other career did you consider when you were growing up?” I replied, “Nothing else — that was the only career that I dreamed of.” She then paused for a few seconds with a very puzzled look on her face and with an extremely disappointed tone in her voice responded, “If that’s all that you ever wanted to be, then — why didn’t you do it?”

My heart sank because at that very moment I realized that not only had I let down my daughter, but I had also failed myself by letting go of my lifelong dream. My first instinct was to give her a long list of excuses; I got married too young, then came the mortgage and bill payments, then the babies, etc., but deep down inside I knew that these truly were nothing but excuses, and the last thing I wanted to do was give my daughter a subliminal message that it is ok to give up on her dreams just because of the twists and turns that come with life.

Instead of giving her excuses as to why I hadn’t achieved my dream, I looked at her and said, “You know what Mariah, I haven’t done it yet, but I give you my word that I will follow through with my dream, and one day you will see me pitching my product on Shark Tank!” Her eyes lit up with joy and she excitedly responded, “Really mommy? Can I please go on the show with you to pass out your samples to the Sharks?”

That entire night I couldn’t sleep because I felt saddened by the realization that I hadn’t followed through with my childhood dream, and was determined to create a product that I could sell online and eventually carry in stores with local and national retailers. Since I wasn’t sure what to create, I decided to work backwards and start off by researching how to create an e-commerce business. I purchased my idols book called “Invent it, Sell it, Bank it” by Lori Greiner, my favorite shark on Shark Tank! I was so determined to keep the promise I had made to my daughter, but I just couldn’t figure out what I was going to sell.

While in the process of researching information for my future business, I was given a coffee scrub that changed everything! Now, I had heard a lot about body scrubs but never tried one for myself. The instructions were to apply the coffee scrub at the end of my shower, but I was so excited to try it that I applied it as soon as I stepped into the shower. Although the coffee scrub did help to exfoliate my skin, I felt that it was a bit messy because it left coffee grains all over my tub.

I proceeded to shave my legs and instantly realized that I wasn’t feeling the usual scraping of the razor blade against my skin, and I didn’t experience the numerous razor irritations that always followed my shave. It was clear to me that the exfoliation from the coffee grains had removed my dead skin cells and cleared the path for my razor, while the oil provided a great razor glide—however, something was missing. It then occurred to me, if I replaced the messy coffee grains and used higher quality oils, I could create an amazing shaving product that would not only be healthy for the skin, but could alleviate and prevent so many different shaving irritation issues such as razor burn, razor bumps, ingrown hairs, and hyperpigmentation.

So many ideas for a shaving product like this kept coming into my head and I became so overwhelmed with excitement that I jumped out of the shower with one hairy leg and one silky smooth leg! I rushed to my phone and searched the internet for body scrub shaving products, but when I couldn’t find any I knew that this was the perfect product that I was going to develop, create, and eventually take to Shark Tank!

I’m proud to say that I have officially achieved the first half of my promise to my daughter by creating Pure Shave Scrub, which is now made with exfoliating sugar crystals, nourishing argan, jojoba, coconut, and vitamin e oils, as well as rejuvenating tea tree and lavender essential oils, and skin-soothing witch hazel.

I know that my product is amazing and has the potential to become a new and revolutionary shaving product for both men and women, which is why I’m having the time of my life following my dream and working hard to take this product and company to the next level.

Although I’ve been preparing my audition video for Shark Tank, I know that before I even think about submitting my application to them I need to show significant sales as my proof of concept, and that’s where you come in! By trying my product and spreading the word about Pure Shave Scrub, you can help me complete the promise I made to my daughter.

In the meantime, I will be marketing Pure Shave Scrub to the best of my abilities, and will be taking it to trade show expos in the hopes that it will be recognized as one of the hottest new shaving products in the market.

I’m overjoyed by the positive feedback that I have received so far and with continued hard work I’m positive that Pure Shave Scrub will become a huge success!

                                                                    Shark Tank…here I come!

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